Master Plan Marketing Ideas
Learn from Craig Perrine the List Profit Coach, from the NitroMarketing, the secrets to mastering the success list building process
Do not be afraid to start building and interacting with a growing list of eager customers. Never under estimate the value of the information you have to offer to your list of prospects.
What a list is?
To start building your business you must identify the lucrative market you want to target to. Craig identifies some questions to help us find that perfect lucrative market for us to make business with. As though we want to build our own business, we should be doing something we love to do or are passionate about. So let us write down the list of 10 things we love doing, in such a way that we build our business on our more likely to succeed abilities and interests.
For people to join us, they must feel we have information or knowledge they are interested in. We build a relation with the people who join our list. That means, they feel we have information they see as relevant for them. Here we might think of the communities online as social communities who share common interests. These growing groups of like minded people are flocking around social networks to share their knowledge, passions, interests, needs and, or, wants.
What is the right way for us to contact our lists? Online we find people looking for information. So the idea is to build information people are looking for. When we build our sites full of value packed information and do what is needed for us to be ranked high on the search engines we are on our way to build groups and relations based on mutual interests. For us to rank high on the search engines, we use blogs, social networks and direct mail.
Building our list is not easy. So Craig Perrine and the people at Nitro Marketing are doing a great work at helping us to build our list of prospects and then they teach us how to make them our customers. Our list should be the thirsty crowd we love having for us to give them the answers and solutions they crave for. And for them to keep coming our way, we must have value packed answers in the form of great services and or products.
As stated before, there is a step we can not skip on our way to establishing ourselves as the experts for those who want to come back to us for answers, solutions and advice. If you do not have a target market yet, then the search engines are the way to go and Craig again has a lot of answers of awesome value.
So, for us to build a list, we need a target market. Next we have to answer some basic questions: Who is our target market? Is this market profitable? How large is this niche? How many searches are there in the search engine for this niche? What keywords are being used for the niche they are searching? What are the things people are buying in this niche? What products are offered by our competitors? What are the articles and ebooks been written about the niche we are interested in?
A niche market is a group of people who are searching online for solutions to a common problem. It is our work to give them relevant answers if we think that is the group we are going to focus on.
Learning how to pick our perfect niche market is very important. Once the niche market is known we take the first steps to building our list(s). And the learning process takes on and the conversion process starts. We have to define what our target market wants, how to get in contact with them, what information we provide, why they are not getting what they want, what solutions we can offer, what are the benefits of our products or services for our target prospects. Once we find our niche market and understand how we are going to solve the problem they face, then we create the product if we want to sell our own products or services , or we find the right solution provided by other marketers and then we go the affiliate way.
Going the affiliate way is easier because we do not have to spend time to build a product, we do not spend money on development, manufacturing, shipping or storing affiliate marketing is good for beginners and advanced marketers alike.
To build confidence we have to answer a crucial question from the niche market which is our target market: What is in it for me?
As our answers are going to take the place of the salesperson in the brick and mortar world, we have to develop convincing, benefit oriented sales copy, which must be persuasive, convincing and compelling enough as to move our target market into a buying trance.
Once we have our target market, our product and the sales copy, we are ready to think and plan our website which we use to “hook” our visitors, induce a buying trance in them and convince them we have the solution they are looking for.
Even if we have the best product, a compelling and convincing message and a website that is able to attract visitors, we must take into consideration that our potential customers are not going to buy immediately. So we have to have ways to keep in contact. Here is where we have to have a system that let us build our e mail marketing strategies. Email marketing is a simple and efficient way to keep in contact with our visitors who are willing to give us permission to include them in our mailing list(s).
Having a group of eager customers, having the right product, a compelling message, a nice looking website and an advertising system, we have to create multiple ways to attract visitors to our website(s). This is what we call traffic. And for us to succeed we need lots of traffic, which means people who are looking for solutions and people who are ready to buy provided we have good products or services and a convincing strategy to help them TAKE ACTION.
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