Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
Permission Marketing is all about giving consumers the opportunity to say "yes" or "no" to being contacted by a certain company.
Consequently, the marketing communication becomes targeted to those consumers who "opt-in" to communication, explicitly giving permission
to receive particular information.
The traditional way of marketing has been interruption marketing. TV, radio, newspapers, magazines have used this marketing model which is becoming obsolete as people is getting more and more isolated from that model as they avoid paying attention to TV, radio and newspaper ads.
With Permission Marketing, the marketing communication becomes targeted to those consumers who explicitly authorize receiving information from a particular source.
Permission marketing is interactive, because consumers are rewarded for paying attention to messages they believe will help them somehow.
We live the information age and people is ready to receive information not publicity. Permission marketing is based on the idea of making friends and turn them into customers.
Dating websites are more and more successful because they work on permission marketing campaigns which bring together interested couples who date once and if attracted to each other they go on and on up to the judge or the church, or both.
Customers are kind of dating partners.
Like in dating, you must look like you have something to attract the prospective customer because your offer is interesting and valued for prospects to become interested and pay attention to the marketer´s offers.
Permission marketing must be creative to attract and keep the attention of prospects and customers. Permission marketing creates dialogue, communication and motivation to keep that communication and interaction overtime.
Permission marketing is more an investment than an expense. There are many benefits associated with acquiring the permission to market to prospective and actual customers.
Companies that use Permission marketing campaigns are talking to friends, while interruption marketing companies go out to talk with non interested strangers. Permission marketing is more personal , more relevant.
Permission marketing is more technology based and the low cost of interaction which is more relevant as the Internet is becoming the premier communication and interaction channel.
Permission marketing leverage the power of the internet to make it the trend that dominates the marketing future. Even small companies can launch nation wide and even worldwide marketing campaigns.
As newspaper and magazines flourished with the interruption era, they are fading with the upcoming of the internet and the communications and permission marketing revolution.
As the world's second most popular website where people can communicate, question, share and learn – Facebook is now a "one-stop-shop" for online research. For many people online, Facebook is now the first place they go when looking for news, information, answers and recommendations.
And Facebook's messaging system is SO much more powerful and effective than email for generating traffic, leads and sales. Facebook is interaction, communication, sharing and the new channel for permission marketing.
Join my visual connection for a social world and be my friend: Jose Damaso Ramon
