Marketing in the communication era: Permission marketing

Permission Marketing : Turning Strangers Into Friends And Friends Into Customers

Permission Marketing is all about giving consumers the opportunity to say "yes" or "no" to being contacted by a certain company.



Consequently, the marketing communication becomes targeted to those consumers who "opt-in" to communication, explicitly giving permission
to receive particular information.

The traditional way of marketing has been interruption marketing. TV, radio, newspapers, magazines have used this marketing model which is becoming obsolete as people is getting more and more isolated from that model as they avoid paying attention to TV, radio and newspaper ads.

With Permission Marketing, the marketing communication becomes targeted to those consumers who explicitly authorize receiving information from a particular source.
Permission marketing is interactive, because consumers are rewarded for paying attention to messages they believe will help them somehow.

We live the information age and people is ready to receive information not publicity. Permission marketing is based on the idea of making friends and turn them into customers.

Dating websites are more and more successful because they work on permission marketing campaigns which bring together interested couples who date once and if attracted to each other they go on and on up to the judge or the church, or both.
Customers are kind of dating partners.

Like in dating, you must look like you have something to attract the prospective customer because your offer is interesting and valued for prospects to become interested and pay attention to the marketer´s offers.

Permission marketing must be creative to attract and keep the attention of prospects and customers. Permission marketing creates dialogue, communication and motivation to keep that communication and interaction overtime.

Permission marketing is more an investment than an expense. There are many benefits associated with acquiring the permission to market to prospective and actual customers.

Companies that use Permission marketing campaigns are talking to friends, while interruption marketing companies go out to talk with non interested strangers. Permission marketing is more personal , more relevant.

Permission marketing is more technology based and the low cost of interaction which is more relevant as the Internet is becoming the premier communication and interaction channel.

Permission marketing leverage the power of the internet to make it the trend that dominates the marketing future. Even small companies can launch nation wide and even worldwide marketing campaigns.

As newspaper and magazines flourished with the interruption era, they are fading with the upcoming of the internet and the communications and permission marketing revolution.

As the world's second most popular website where people can communicate, question, share and learn – Facebook is now a "one-stop-shop" for online research. For many people online, Facebook is now the first place they go when looking for news, information, answers and recommendations.

And Facebook's messaging system is SO much more powerful and effective than email for generating traffic, leads and sales. Facebook is interaction, communication, sharing and the new channel for permission marketing.


Join my visual connection for a social world and be my friend: Jose Damaso Ramon

¿Is Affiliate Marketing The Way?

Affiliate marketing is a high rewards and low cost marketing option to monetize our websites.

As per Derrick VanDyke the basic components of a marketing system are: a hot product, a squeeze page to collect leads, a follow up system to sell for you, and bring you ….TRAFFIC!

A good example of affiliate marketing is Amazon.com which launched into prominence the affiliate marketing concept. Since 1997, Amazon.com sells books and tons of other merchandise lately, online and only online.

To succeed online we have to develop excellent products. The beauty about affiliate marketing is that there are great products we have to judge and pick the best available ones from the best merchants, for us to sell in exchange of a commission.

Instead of spending huge amounts of money in developing products and services, and building a system to market them, we devote our efforts into sending people into the merchants accounts and then collecting commissions from the sales produced by our referrals or the prospects we send to the affiliate merchant site.

There is a huge potential to make money on the Internet. However, it does take a lot more than intelligence, to make money and succeed in this business. Mathew Glandfield states that, “the way we approach this business will determine whether we will be successful or not.”

The basic reason why many fail is because they approach affiliate marketing as though there is a “magic” formula for them to build business by doing nothing., or by “trying” a week or even a month and then abandon it and go to other “opportunity” without really working to get results.

Having the right mindset, means knowing how to start an Internet Business that will continue to grow, expand and succeed to the point we achieve financial freedom and most of all live the life style we want and deserve.

We go into business to help some other people to solve a problem they have. That opportunity will make us money, provided we achieve excellence in one of the most fulfilling thing that we will ever do in our life: help others to achieve their own dreams.

Our affiliate marketing business will require time to start and keep it running. Also we need some starting money to set up our business and for our survival expenses. Patience is mandatory, as we are not going to become wealthy overnight. We must be passionate about helping others and loving the idea of working as an independent entrepreneur.

Combining affiliate marketing, list building and e-mail marketing is a great idea. Capturing our visitors info and learning what they need and then giving them solutions, is a good system we can use to build our online business. ¿What are the resources to build your list?

The world wide web is a huge source of information which we are to use to build our marketing strategy. Internet business and real bricks and mortar business need knowledge and the world wide web is the single largest source of information and knowledge.

Marketing is a process we have to keep going to define, promote and distribute our products and services. We use marketing to get potential customers attention, motivate them to buy and actually get them to buy. Also we use marketing to keep in contact with our potential and actual customers. ¿Would YOU like to know more?

Marketing requires we research who needs what and who are the most likely to become our buyers. Research is important for us to know what people want from our product or service and whether they like our offer or not. ¿Is there any research tool you prefer?

Whatever our product or service, when we are marketing on the internet we need something to catch the attention of the largest audience possible. To achieve this, we need a web site. This website to become a real marketing tool, should have a great selling message and be informational too. ¿Would YOU like to know more about products and services for YOU to build your business on?

The information we provide in our website should help us to become trustworthy and position us as a recognized authority in our field. For best results we should update our information frequently.

Affiliate marketing is more than an opportunity, it is a means for us to help others and help ourselves to become real success stories.

Jose Damaso Ramon

opportunity@searchbigdaddy.com

If YOUR future is not HERE, ¿Where, then?

Grab top keyword position plus $50 advertising dollars

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